# 8 Incredible Content Marketing Strategy Examples by Brian Dean, Robert Rose, HubSpot and Others

Updated: January 30, 2026

### Table of contents
- [8 Content Marketing Strategy Examples](/content/blog/content-marketing-strategy-examples#section1/index.html)
- [1. Backlinko’s Long-Term Content Strategy Template](/content/blog/content-marketing-strategy-examples#1/index.html)
- [2. Robert Rose’s Content Marketing Analysis & Recommendations for Metro](/content/blog/content-marketing-strategy-examples#2/index.html)
- [3. Uptown Studios’ Social Media Strategy Template](/content/blog/content-marketing-strategy-examples#3/index.html)
- [4. Zapier’s Content Strategy Template by Lane Scott Jones](/content/blog/content-marketing-strategy-examples#4/index.html)
- [5. Builtvisible’s Flexible Content Strategy by Emily Clayfield](/content/blog/content-marketing-strategy-examples#5/index.html)
- [6. CoSchedule’s Actionable Content Strategy](/content/blog/content-marketing-strategy-examples#6/index.html)
- [7. HubSpot’s Content Planning Template](/content/blog/content-marketing-strategy-examples#7/index.html)
- [8. Contently’s Simple Content Strategy](/content/blog/content-marketing-strategy-examples#8/index.html)

## 8 Content Marketing Strategy Examples

| Name | What’s Inside | User Case |
| --- | --- | --- |
| [1. Backlinko’s Template](/content/blog/content-marketing-strategy-examples#1/index.html) | - 5 steps for creating a content strategy<br>- Content audit guide<br>- Tips for creating a strategy<br>- Links to useful resources and key terms | You need to figure out what’s what before drawing up a strategy |
| [2. CMI’s Strategy for Metro](/content/blog/content-marketing-strategy-examples#2/index.html) | - Content audit example<br>- 7 strategic parts of the framework: Plan, Audience, Story, Channels, Process, Conversations, and Measurement<br>- 3 distinct pillars for the “My Metro” content<br>- 10 recommendations that followed the 7 strategic parts of the framework | You want to see what needs to be included in the client project’s content marketing strategy and how to present it |
| [3. Uptown Studios’ Template](/content/blog/content-marketing-strategy-examples#3/index.html) | - Clear framework for strategy development: Think, Plan, Do, and Evaluate<br>- Guide for achieving marketing goals<br>- Recommendations for using your social media platforms | You need to orient your content strategy for further promotion in social media |
| [4. Zapier’s Template](/content/blog/content-marketing-strategy-examples#4/index.html) | - Exceptional concept stating that while writing out a content strategy<br>- Focusing on finding opportunities that already exist for your company to showcase its value propositions<br>- Key areas of investment | You need to make a content strategy based on the current opportunities and investment |
| [5. Builtvisible’s Template](/content/blog/content-marketing-strategy-examples#5/index.html) | - 7 steps framework to re-position and re-build your content plans<br>- Ven diagram with audience needs and your expertise/unique offerings | You are looking for a flexible content marketing template for circumstances changing and goal posts moving |
| [6. CoSchedule’s Template](/content/blog/content-marketing-strategy-examples#6/index.html) | - Template for responsibilities for the different parts of your content marketing process<br>- Mission statement<br>- Guide for finding and working with your audience<br>- Content creation templates<br>- Publishing schedule including frequency | You need a ready-made presentation to easily fill in and demonstrate to a customer |
| [7. HubSpot’s Template](/content/blog/content-marketing-strategy-examples#7/index.html) | - SWOT analysis<br>- Buyer personas templates<br>- Blog publication checklist<br>- Content timeline that keeps your content on a consistent trajectory | You need a content strategy for a trading company or a company related to sales |
| [8. Contently’s Template](/content/blog/content-marketing-strategy-examples#8/index.html) | - Instructions for creating a content strategy<br>- Content pillars framework<br>- Content calendar | You are looking for a strategy template providing you with full distribution and tracking of content release |

## 1. Backlinko’s [Long-Term Content Strategy Template](https://backlinko.com/templates/marketing/content-strategy)

Well, Brian Dean... A master of content marketing. I think almost everyone watched his video tutorials. I personally admire his work, that is why his template is in the first place in my list!

### Key Takeaways
- Let the data and results be your guide
- Run a content audit on yourself
- Double down on what your “winners” are and stop wasting time with the “losers”
- Repurpose, repurpose, repurpose

## 2. Robert Rose’s [Content Marketing Analysis & Recommendations for Metro](https://contentmarketinginstitute.com/wp-content/uploads/2015/07/Metro-Strategy-Document-unsecured.pdf)

### Key Takeaways
- Segment your content marketing strategy into numbered parts, each building on the one before
- Find a core focus that your content and brand messaging will center around
- Compile a numeric list of go-forward strategy recommendations

## 3. [Uptown Studios’ Social Media Strategy Template](https://uptownstudios.net/wp-content/uploads/2014/05/SM-Strategy-Template-UptownStudios.pdf)

### Key Takeaways
- Utilize your social media platforms as a stage to show yourself as an industry leader by sharing, engaging, and influencing
- A content marketing strategy isn’t simply content, it is visual through creative and enticing design and brand continuity
- Four specific parts build the framework: Think, Plan, Do, and Evaluate.

## 4. [Zapier’s Content Strategy Template](https://zapier.com/blog/content-marketing-strategy) by Lane Scott Jones

### Key Takeaways
- Begin with a problem statement, then focus on finding opportunities that already exist for your company to showcase its value propositions
- Set clear KPIs that align with your goals
- Develop multiple audiences (primary, secondary, and so on)

## 5. [Builtvisible’s Flexible Content Strategy](https://builtvisible.com/resources/build-a-flexible-content-strategy) by Emily Clayfield

### Key Takeaways
- Allow your approach to content to be flexible, circumstances and priorities shift and your content approach should be able to pivot relatively easily
- Get specific about 3 current top-priority business goals your content should help achieve

## 6. [CoSchedule’s Actionable Content Strategy](https://coschedule.com/content-marketing/content-strategy-template)

### Key Takeaways
- Think objective-first
- Really analyze your audience through more than just demographics
- Start by developing a content core consisting of topics most closely related to your business’s products or services

## 7. [HubSpot’s Content Planning Template](https://offers.hubspot.com/content-planning-template)

### Key Takeaways
- Use a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of your current content marketing efforts
- Create a content timeline that keeps your content on a consistent trajectory while also being flexible enough to be fluid as opportunities arise or goals shift

## 8. [Contently’s Simple Content Strategy](https://contently.com/2020/02/05/content-strategy-template-help)

### Key Takeaways
- Keep it simple
- Content pillars are created when you find the overlap between what your brand is passionate about and what your audience/consumers are passionate about

## Conclusion
There are limitless examples of content marketing strategies available at your digital fingertips. I have found these 8 to stand out as outstanding and creative examples that, when implemented with care and commitment, create a content strategy that will blow your audiences away and leave them engaged with your brand.