8 Well-Built Content Marketing Strategy Examples in 2024
8 Incredible Content Marketing Strategy Examples by Brian Dean, Robert Rose, HubSpot and Others
Updated: January 30, 2026
Table of contents
- 8 Content Marketing Strategy Examples
- 1. Backlinko’s Long-Term Content Strategy Template
- 2. Robert Rose’s Content Marketing Analysis & Recommendations for Metro
- 3. Uptown Studios’ Social Media Strategy Template
- 4. Zapier’s Content Strategy Template by Lane Scott Jones
- 5. Builtvisible’s Flexible Content Strategy by Emily Clayfield
- 6. CoSchedule’s Actionable Content Strategy
- 7. HubSpot’s Content Planning Template
- 8. Contently’s Simple Content Strategy
8 Content Marketing Strategy Examples
| Name | What’s Inside | User Case |
|---|---|---|
| 1. Backlinko’s Template | - 5 steps for creating a content strategy - Content audit guide - Tips for creating a strategy - Links to useful resources and key terms |
You need to figure out what’s what before drawing up a strategy |
| 2. CMI’s Strategy for Metro | - Content audit example - 7 strategic parts of the framework: Plan, Audience, Story, Channels, Process, Conversations, and Measurement - 3 distinct pillars for the “My Metro” content - 10 recommendations that followed the 7 strategic parts of the framework |
You want to see what needs to be included in the client project’s content marketing strategy and how to present it |
| 3. Uptown Studios’ Template | - Clear framework for strategy development: Think, Plan, Do, and Evaluate - Guide for achieving marketing goals - Recommendations for using your social media platforms |
You need to orient your content strategy for further promotion in social media |
| 4. Zapier’s Template | - Exceptional concept stating that while writing out a content strategy - Focusing on finding opportunities that already exist for your company to showcase its value propositions - Key areas of investment |
You need to make a content strategy based on the current opportunities and investment |
| 5. Builtvisible’s Template | - 7 steps framework to re-position and re-build your content plans - Ven diagram with audience needs and your expertise/unique offerings |
You are looking for a flexible content marketing template for circumstances changing and goal posts moving |
| 6. CoSchedule’s Template | - Template for responsibilities for the different parts of your content marketing process - Mission statement - Guide for finding and working with your audience - Content creation templates - Publishing schedule including frequency |
You need a ready-made presentation to easily fill in and demonstrate to a customer |
| 7. HubSpot’s Template | - SWOT analysis - Buyer personas templates - Blog publication checklist - Content timeline that keeps your content on a consistent trajectory |
You need a content strategy for a trading company or a company related to sales |
| 8. Contently’s Template | - Instructions for creating a content strategy - Content pillars framework - Content calendar |
You are looking for a strategy template providing you with full distribution and tracking of content release |
1. Backlinko’s Long-Term Content Strategy Template
Well, Brian Dean... A master of content marketing. I think almost everyone watched his video tutorials. I personally admire his work, that is why his template is in the first place in my list!
Key Takeaways
- Let the data and results be your guide
- Run a content audit on yourself
- Double down on what your “winners” are and stop wasting time with the “losers”
- Repurpose, repurpose, repurpose
2. Robert Rose’s Content Marketing Analysis & Recommendations for Metro
Key Takeaways
- Segment your content marketing strategy into numbered parts, each building on the one before
- Find a core focus that your content and brand messaging will center around
- Compile a numeric list of go-forward strategy recommendations
3. Uptown Studios’ Social Media Strategy Template
Key Takeaways
- Utilize your social media platforms as a stage to show yourself as an industry leader by sharing, engaging, and influencing
- A content marketing strategy isn’t simply content, it is visual through creative and enticing design and brand continuity
- Four specific parts build the framework: Think, Plan, Do, and Evaluate.
4. Zapier’s Content Strategy Template by Lane Scott Jones
Key Takeaways
- Begin with a problem statement, then focus on finding opportunities that already exist for your company to showcase its value propositions
- Set clear KPIs that align with your goals
- Develop multiple audiences (primary, secondary, and so on)
5. Builtvisible’s Flexible Content Strategy by Emily Clayfield
Key Takeaways
- Allow your approach to content to be flexible, circumstances and priorities shift and your content approach should be able to pivot relatively easily
- Get specific about 3 current top-priority business goals your content should help achieve
6. CoSchedule’s Actionable Content Strategy
Key Takeaways
- Think objective-first
- Really analyze your audience through more than just demographics
- Start by developing a content core consisting of topics most closely related to your business’s products or services
7. HubSpot’s Content Planning Template
Key Takeaways
- Use a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of your current content marketing efforts
- Create a content timeline that keeps your content on a consistent trajectory while also being flexible enough to be fluid as opportunities arise or goals shift
8. Contently’s Simple Content Strategy
Key Takeaways
- Keep it simple
- Content pillars are created when you find the overlap between what your brand is passionate about and what your audience/consumers are passionate about
Conclusion
There are limitless examples of content marketing strategies available at your digital fingertips. I have found these 8 to stand out as outstanding and creative examples that, when implemented with care and commitment, create a content strategy that will blow your audiences away and leave them engaged with your brand.